Hours before the State Of The Union, media pundits have spent all their time trying offer advice to President Trump on how he can be better liked and get his polls up.

They don't get it...

On Tuesday's Show, Fox News' Howard Kurtz explained what the media doesn't understand about Trump: "Negative coverage helps President Trump - it was true in the campaign, it's true now."

Kurtz, host of Fox News Channel's "MediaBuzz" and author of the new book "Media Madness: Donald Trump, The Press, And The War Over The Truth", explains how the negative press has helped the President and how the press has fallen for the President's traps over and over again: