It's a tougher time to be a car salesman.

FOX's Dave Anthony reports:

Americans bought fewer new cars, trucks, and SUVs in July, continuing a trend. The seventh straight month of lower U.S. auto sales, compared to a year ago.

For GM, sales dropped 15 percent. Fiat Chrysler had a 10 percent drop. Ford's decline? 7.5 percent. Honda, Nissan and Volkswagen also reported a downturn. Toyota, however, was able to sell more, reporting a 3.6 percent sales gain.

One bright spot for all the automakers: Car shopping site reports the average price paid for a new vehicle in July rose two percent to $34,558.

Dave Anthony, FOX News.