Facebook wants to create a safe space from clickbait.
FOX's Jessica Rosenthal has more on changes to the social media network:
Facebook says it wants to show fewer misleading, sensational and spammy sites as they put it. So they're rolling out an update to reduce clickbait, those are those sites that look good from the headline, but they end up really not delivering, they're are filled with ads, and sometimes they are a cyber-security nightmare.
Company officials say the way they've identified the bad apples is by reviewing hundreds of thousands of web pages that are linked to the site, and use artificial intelligence to find similar pages. Their algorithm will place it lower down in peoples' feeds. They predict the publishers that don't engage in clickbait may see a slight increase in traffic.
Jessica Rosenthal, FOX News.