The Rams have been playing in their new home town Los Angeles at the Coliseum, but not yet in their new stadium.

FOX's Jessica Rosenthal reports they broke ground on it Thursday:

Rams owner Stan Kroenke's turning the old Hollywood Park site in Inglewood, into a $2.6 billion development that will include retail space a hotel housing and of course, the Rams new stadium:

(Kroenke) "It's our goal to build the most unique and most fan friendly stadium in the world. We're going to give you something to be proud of that's our goal."

It's supposed to be completed in time for the 2019 season. The NFL hadn't had a team in L.A. for over 20 years.

NFL commissioner Roger Goodell was on hand for Thursday's groundbreaking and said they'd spnet time in the L.A. market knowing how the fans were and how successful a franchise could be, but they had to get it right, and he said this is right.

In L.A., Jessica Rosenthal, FOX News.

Follow Jessica Rosenthal on Twitter: @JessicaFOXNews