When your car has a mind of it's own and... commercial power.
FOX News Radio's Jennifer Keiper has more in our weekly look at the auto industry in "FOX Wheels":
It's FOX Wheels.
Have your mind set on a car? Maybe it's set on you.
Emotiv and the Royal Auto Club of Western Australia are testing people who drive a Honda i40 while wearing a pretty uncool looking headset. Over a dozen sensors link brain activity to the car's engine.
If you become distracted, the headset detects it and makes the car slow down.
Distraction won't be an issue with an Audi TTS race car being tested by Stanford University.
The driverless car has hit 120 miles per hour and navigates using previously gathered brain activity info and GPS.
Car commercials hit the brakes during the recession, but they're increasing. GM spending $3 billion last year, Ford: $2 billion.
Chrysler, with the smallest budget, is getting laughs thanks to fictional Anchorman Ron Burgundy...
(Chrysler Ad) "I'm the only one with the guts to tell you about this glove box -- .1 cubic feet of storage."
Actor Will Farrell did it for free. His movie sequel is right around the corner.
With FOX Wheels, I'm Jennifer Keiper.