Efforts by the GOP to attract more voters, especially more female voters. Recent presidential election results indicate it's a challenge for the Republicans.
FOX News Radio's Rich Johnson reports as we continue our series "The New Look Republican Party":
It look just a few seconds on a St. Louis TV talk show:
(Akin) "If it's a legitimate rape, uh, the female body has ways to try to shut that whole thing down."
To not only cost Todd Akin a shot at a Missouri Senate seat, but to damage a lot of other Republicans.
(Stewart) "This allowed the party to be defined as having a war on women, when that is not the case."
Veteran political operative Alice Stewart says women are just as concerned as men about the economy, but:
(Stewart) "We missed a grand opportunity to focus on that."
To not miss out next time, the National Republican Congressional Committee has launched 'Project Grow', designed to improve messaging to women voters, and to help male candidates do a better job of connecting with women.
Matt Kibbe of the Republican PAC 'Freedom Works' says, like so many other things... It's just back to basics.
(Kibbe) "We don't fix this problem by pretending to be Democrats. We fix this problem by understanding what our core values are, learning how to communicate them, and being authentic when we step up to that microphone."
Rich Johnson, FOX News Radio.