Nearly three out of four Hispanic voters cast ballots for President Obama last November. It's a wake-up call for Republican leaders who are trying to attract Latino voters.
FOX News Radio's Jared Halpern continues our series on "The New Look Republican Party":
(Korn) "They have an inaccurate view of what the Republican party actually is."
It's the job of the RNC's new Hispanic Outreach Coordinator, Jennifer Sevilla Korn, to sell the new version of the Republican party to the fastest growing group of small business owners.
(Korn) "And they're being stymied by regulation, by over taxation and now they're having to deal with Obamacare."
But that was Mitt Romney's message.
(Korn) "The disconnect was they weren't going into the communities and actually talking to the Hispanic community."
Which, says Korn, takes more than just radio and TV ads.
(Korn) "You actually have to go door to door, you have to go to the community events."
But is all that outreach undone by comments like this from Iowa Congressman Steve King?
(King) "They weigh 130 pounds and they've got calves the size of cantaloupes because they're hauling 75 pounds of marijuana across the desert."
King's remark called hateful and ignorant by GOP leaders, and Jennifer Sevilla Korn says Republicans can send the right message.
(Korn) "We did it in 2004, we were successful, and I know we could be successful again."
Jared Halpern, FOX News Radio.