This week, the CEO of The Outloud Group, Brad Hoos joins Abby in the classroom to help explain the role of Influencers.

Brad reveals why he believes influencers have been able to gain and sustain the trust of their audience. He also shares the importance of continuity and specificity in content creation. Later, Abby asks Brad what he perceives to be the greatest challenge to influencers as popularity for that career expands.

Keep up with Abby after class on Twitter: @AbbyHornacek