A young YouTube toy reviewer becomes a toy himself.

FOX's Krystin Goodwin explains:

7-year-old Ryan has earned internet fame with his "Toys Review" YouTube channel, unboxing and playing with various items:

(Ryan): "Here's the Red Titan! I'm going to squish him until he's a baby."

The first-grader has become a powerful influencer in the toy industry with 16 million subscribers. Walmart exclusively selling a Ryan Toys Review line, featuring bright colored slime, t-shirts and action figures in Ryan's likeness.

Forbes Magazine estimates Ryan's YouTube channel pulled in $11 million last year.

Ryan's parents and reps for his talent agency Pocketwatch say they plan to follow Ryan's taste in toys as they evolve; maybe getting into video games as he gets older.

Krystin Goodwin, FOX News.

Follow Krystin Goodwin on Twitter: @KrystinGoodwin