As part of a rebrand, a popular donuts and coffee chain makes a major change.
FOX’s Hilarie Barsky reports:
Dunkin’ Donuts is dropping the Donuts from its name, but not from its menu. The company will officially be called “Dunkin'” starting in January to reflect its increasing focus on coffee and other drinks.
Dunkin’ will start appearing on napkins, boxes and signs at its U.S. stores, with the name change eventually adopted by international stores. Its name will change, but its logo, which the company has used since 1973, will stay the same.
The 68-year-old company says the name change is one of several things it’s doing to stay relevant to younger customers. In addition, Dunkin’ is also simplifying its menu and adding dedicated mobile ordering lanes.
Dunkin’ has more than 12,000 stores around the globe.
Hilarie Barsky, FOX News.
