A controversial soda ad falls flat and gets the boot after massive backlash.

FOX's Krystin Goodwin has the details:

Pepsi pulls its controversial ad featuring model Kendall Jenner after an uproar. The spot shows the 21-year-old leaving a photo shoot to join a march of demonstrators on the street.

When Jenner hands a police officer a Pepsi, the protest transforms into a celebration...

Twitter erupted with memes of mockery. Critics saying the ad trivializes the Black Lives Matter movement. Others accusing the drink-maker of using "controversy to their advantage" attempting to make money off of social injustice.

Pepsi is apologizing in a statement saying: It was "trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."

I'm Krystin Goodwin, FOX News.

Follow Krystin Goodwin on Twitter: @KrystinGoodwin