Santa's got his work cut out for him this holiday season, as the hunt is on for the hot toys.

FOX's Tonya J. Powers has more:

Hatchimals are hotter than ever:

(Hatchimal Commercial) "Hatchimals, the magic is in you."

They're this year's "Cabbage Patch Kid", or "Tickle Me Elmo":

(Hatchimal Commercial) "Guys, it's hatching!"

It's a little furry creature inside an egg that you nurture until it hatches...

And they've been flying off store shelves, but that doesn't stop parents from looking for them. If money is no object, you could try an online auction.

Folks are selling them on websites like Ebay, with prices ranging from around a $100 and up...

Still can't get your head around it? Think Tamagotchi for the 2000's.

Tonya J. Powers, FOX News.

Follow Tonya J. Powers on Twitter: @TonyaJPowers