Music videos are getting higher ratings that television.
FOX's Michelle Pollino explains:
Data released by Vevo and conducted by Neilson shows that music videos online grab a bigger audience than most TV shows:
(Swift) "Cause baby now we got bad blood."
Taylor Swift's catalog of music videos had a bigger audience than all but one network TV show during the week that Swift released her 'Bad Blood' music video, 18 million U.S. viewers watched Swift's videos over the course of seven days, a number that was only surpassed by one show 'NCIS: Los Angeles.':
(Drake) "You used to call me on my cellphone."
Drake's videos were watched by close to 6 million times. Also pulling in some big numbers: Rhianna.
Michelle Pollino, FOX News.