'The Most Interesting Man in the World' embarks on his final journey.

FOX's Michelle Pollino reports:

Dos Equis is saying goodbye to the actor playing 'The Most Interesting Man in the World':

(Dos Equis) "His only regret is not knowing what regret feels like."

Dos Equis is dumping the gray-haired spokesman, "for another actor who has yet to be named", saying they want to appeal to a younger audience:

(Dos Equis) "Adios amigo, stay thirsty my friends."

The latest commercial features the 77-year-old Jonathan Goldsmith who played the character since 2007, taking off in a rocket to the moon.

The company owned by Heineken said in a statement they will reveal a new 'Most Interesting Man in the World' later this year.

Michelle Pollino, FOX News.