Big trouble for a former boxing champ.

FOX's Chris Hoenig reports:

Nike has severed its endorsement deal with Manny Pacquiao over the boxer's latest anti-gay comments.

Earlier this week, the former boxing champ said same-sex couples are worse than animals. He took to Instagram with a video to apologize:

(Pacquiao) "I'm humbling myself before you and before God for my mistake. Thank you and God bless."

It's too little too late for Nike, who says they find his comments "abhorrent and strongly oppose discrimination of any kind."

Chris Hoenig, FOX News.