Online retail giant Amazon taking aim at handcrafted goods.

FOX News Radio's Rich Denison reports:

Amazon Handmade launches today, the online retailer hoping to take on holiday shoppers' tastes for homemade products.

In a market long-held by "Etsy", Amazon now opens up the craft market to its 285 million shoppers, and requires sellers to fill out an application to ensure the goods are not from a factory.

(Smith) "They actually do a background to really make sure that you are handmade and you are actually making the products."

Chaundra Smith of Charlotte, North Carolina, a long-time Etsy seller, now offering her wares on Amazon Handmade.

From walnut cuff links to ornate wall hanging... nearly 100,000 items now for sale.

Rich Denison, FOX News Radio.