Oreos are going on a diet.
FOX News Radio’s Chris Hoenig explains:
It’s meant to be an Oreo for adults, a more sophisticated Oreo.
(Friedmann) “It’s essentially the same Oreo everybody knows and loves, but the cake is thinner and the sandwich filling is thinner.”
Mondelez International Senior Vice President Lance Friedmann says Oreo Thins will cut the calories, about 140 calories for four Thins versus 160 in three regular Oreos.
But there is a catch, they’re not designed to be twisted apart or dunked, even though about half of Oreo eaters split their cookies. That’s the sophisticated part, though it also helps fix a potential problem with the Thins.
(Friedmann) “When you make it thinner, it breaks. And if, when consumers open the package and there’s a bunch of Oreo crumbs in there, they’re not happy.”
Oreo Thins hit shelves next week.
Chris Hoenig, FOX News Radio.