Super Bowl Football

Many people watch the Super Bowl with their family, which is why one group says the ads during the big game need to be toned down.

FOX News Radio's Radio's Tonya J. Powers has the story:

The American Family Association wants the NFL to clean up its act when it comes to Super Bowl commercials.

AFA President Tim Wildmon says many of the ads degrade women:

(Wildmon) "We don't have a problem with the vast majority of ads. It's just the ones that have the sexual overtones and double entendres, and things that, you know, when you're a parent and you're sitting there with your 6, 8, 10 year old you're embarrassed."

Wildmon's group is urging people who are concerned about the ads to let NFL Commissioner Roger Goodell know about it with phone calls, emails and social media messages.

The NFL is partnering with the anti-domestic violence group "No More" and will air an ad during the game.

Tonya J. Powers, FOX News Radio.