Which car companies are in... and who's sitting out of Super Bowl ad campaigns.
FOX News Radio's Jeff Monosso report in "FOX Wheels":
It's FOX Wheels.
Only a handful of automobile brands expect to shell out the millions of dollars it'll take for a few seconds of ad time during Sunday's Super Bowl XLIX including Toyota, which has already kicked off its Super Bowl ad campaign online -- featuring good dads of the NFL like retired quarterback Kurt Warner.
(Warner) "Ya know being a dad doesn't have anything to do with blood - it' s not biological - it's about a choice that you make to love your children."
Mercedez says its bought some Super Bowl air time along with Kia, BMW and Lexus, which were told plans a no frills spot to keep the focus on its new NX.
Nissan returns to the Super Bowl for the first time in almost two decades.
Though Audi and Volkswagen are out, as well as Ford and Lincoln.
And GM's skipping the game, in part because of the costs.
Though Chevy, fresh off the launch of its new Volt, will reportedly have a presence during Super Bowl XLIX -- with the game's MVP being awarded a new Colorado pickup.
That's FOX Wheels, I'm Jeff Monosso, FOX News Radio.