Breakfast is hard-fought territory in the fast food wars.
FOX News Radio's Chris Foster has one company's new strategy:
'Burgers For Breakfast' is what Burger King is calling its new breakfast menu: adding Whoppers, cheeseburgers, Big Kings, original chicken sandwiches, fries, and apple pies to the usual morning stuff they sell.
It's already started at some locations, rolling out to more than 5,000.
Burger King's announcement does not say if this is meant to be a permanently thing, a trial, or a promotion.
Chris Foster, FOX News Radio.