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The more something is 'liked' online the more likely it is to get more 'likes', according to new research.

FOX News Radio's Bill Vitka reports:

People would rather like something, than not like it, on the internet.

When an article gets approval on Facebook or Reddit, more likes are likely. But not dislikes. A study appearing in the journal Science says a positive reaction can ramp-up a hype machine of approval. But not its opposite.

The research found that an article with a fake positive score is 32% more likely to get approval when seen by the next person. From there, it's a daisy-chain of fair weather.

And it raises the question of whether something is popular because it's good, or is it popular just because it is popular?

Bill Vitka, FOX News Radio.