Los Alamos, NM

The birthplace of nuclear weapons wants to nuke its image and public reputation.

FOX News Radio's Hank Weinbloom has the story:

Los Alamos National Lab

Los Alamos, New Mexico.  What do you think of?

(Sound of A-bomb testing) 

Yep, the atomic bomb.

(A-bomb testing) "Yield: 15 kilotons."

It's where the A-bomb was developed - the Manhattan Project - helping end World War II, and ushering in the Nuclear Age.  Today, it's home to the Los Alamos National Lab - that's quite a claim to fame.

But Los Alamos doesn't like its nickname, "Atomic City."  The city's hired a PR firm to blow up its old image and create something friendlier.  A rebranding that focuses on, say, all the pretty forests in the area or how rich and educated its people are.

Hank Weinbloom, FOX News Radio.