Maker’s Mark Reverses, Resets Alcohol Content

After much scrutiny, Maker’s Mark is ditching its plans to water down its bourbon.

FOX News Radio’s Lisa Lacerra has the story:

(Fischer) “The bourbon drinkers and Maker’s Mark fans have spoken, and Maker’s Mark has listened.”

Bourbon blogger Tom Fischer reacting to word that the producers of Maker’s Mark are reversing a decision to cut the amount of alcohol in its bourbon.  The company’s CEO saying its restoring the alcohol volume of its product back to 45%, or 90 proof.

Last week, the company announced it would lower it to 42%, or 84 proof, because of a supply shortage.  Maker’s Mark is owned by spirits company Beam Inc., based in Deerfield, Illinois.  Its other brands include Jim Beam bourbon.

Lisa Lacerra, FOX News Radio.

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