It's a city that ranks among the highest in the nation in crime and faces budget woes strong enough to force the layoff of a large chunk of its police department.  But a New Jersey city is trying to change its image, to mixed reviews.

FOX's Anna Kooiman reports from New York City:

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Critics argue the "Say Something Nice About Camden" campaign, based mostly around social media and a billboard, is a futile effort for turning around what some call "America's Worst City."  But the positive campaign's founder points to the success of the "I ♥ NY" campaign that helped clean up Manhattan in the '70's, and says south Jersey's biggest city has rich history and culture to highlight.

Statistics tell a different story: Violent crimes up significantly in 2012, and the year ended with a total of 67 homicides - a record; 42% of the population living below the poverty line and 23 of its 26 schools receive failing grades.

In New York, Anna Kooiman, FOX News Radio.

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