A mega-retailer best known for their stores and a mega-retailer known online are figuring out how to get you their digital entertainment sales without having to abide by Apple's rules.

FOX News Radio's Chris Hoenig explains in this "FOX on Tech"...

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Wal-Mart and Amazon are finding ways to get you their content without having to pay costly app fees to Apple.  Wal-Mart is using their VuDu website, combined with live streaming technology, to bring non-Flash movies directly to your mobile web browser.  Amazon, meanwhile, is introducing the Kindle Cloud Reader, which looks and acts just like a regular app, but is entirely web-based.  There IS a Kindle app for iPad, but Apple requires all content (like books and music) to be sold through iTunes, where they take a 30% cut of the sales.

The movement to streaming videos means music lovers are going to have to move on from Wal-Mart.

FOX News Radio's Steve Rappoport has more on that in this "FOX on Tech"...

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The nation's largest retailer, pulling out of the digital music business.  Wal-Mart will no longer sell mp3s as of August 29th, and focus on video streaming instead.  The retail giant jumped on the digital music bandwagon eight years ago to compete with market leader iTunes, but faced additional competition from Amazon.com.  Customers who already downloaded music from Wal-Mart can still play and manage music on the site.