Charli D’Amelio took to the social media app TikTok in 2019, showcasing her bubbly personality and trendy dance moves. Little did she know she would soon be creating a brand out of thin air, with millions of faithful followers liking, commenting, and sharing her videos across the internet.

But behind every successful kid like Charli are incredibly supportive parents. Marc and Heidi D’Amelio join Liz to share the integral role they played in turning an entertaining personality into a business leading to brand sponsorships, book deals, and even a show on Hulu.

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