On the RAILS: CEO Jeff Abrams Turns One Shirt Into Cult Favorite
This week, Liz sits down with the Founder & CEO of RAILS Jeff Abrams to discuss how he launched a successful clothing brand with no experience in fashion and only $5,000 in his bank account.
Jeff reflects on the turning point for his business when Brazilian model Gisele Bündchen wore a shirt from his brand on the field at a New England Patriots game, which led consumers to notice the vibrant color and premium texture that distinguished his product. Later, Jeff emphasizes the importance of detaching from emotional connections and focusing on problem-solving as an entrepreneur instead.
Follow Liz on Twitter: @LizClaman
