On this episode, Liz sits down with the CEO of Parachute Ariel Kaye, to share her story of leaving her job in advertising, to start her own home essentials company.

Ariel shares stories from her upbringing and how it ignited her entrepreneurial spirit, she discusses her decision to quit her job and move into a field she had no prior experience in, and the business decisions she had to make to succeed in this competitive industry.

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