Greg's guest today is CEO and President of INFLUENCE AT WORK, Dr. Robert Cialdini. Dr. Cialdini is a psychologist who has spent his entire career researching the science of influence. They discuss his latest book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade."

Pickup Dr. Cialdini's book here.

For more information about Dr. Cialdini go to: https://www.influenceatwork.com/