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Former ESPN president and executive chairman George Bodenheimer recounts his rise in the sports broadcasting business as chronicled in his new book, "Every Town is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom." George talked to Brian about how he started as a limo driver whose first job was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus and explains how he worked his way to the top. He also lays out ESPN's meteoric rise and explains why the book is not just for sports junkies but business readers.