Ken Blanchard, co-author of Trust Works! Four Keys to Building Lasting Relationships, talked to Brian about why he decided to write his latest book on trust. "People are talking about that so often," Blanchard said. He went on to explain his co-author's "ABCD trust model." "The first area that people have a sense of trust with you is your ability. Do you have the skills and experience to do what you've been asked to do?" 'B,' he explained stands for "Believeable"; 'C' stands for "Connectedness"; and 'D' stands for "Dependability."