Disaster To Dough: How Adam Goldberg Jumped From Flood Expert To Big Biz Bagel Baker

It’s time to answer an age-old breakfast question…Who makes the best bagel?

Adam Goldberg was working at a flood mitigation company when the COVID-19 pandemic hit, and instead of baking banana bread and whipping coffee, he decided to find the perfect bagel recipe.

A few years later, the Popup Bagels Founder finds himself opening multiple locations across Manhattan and Connecticut, often with hundreds of hungry customers lining up at the door.

Adam joins Liz to tell the story of how what began as a backyard pickup window business transformed into a celebrity-backed company and two-time winner of the “Best Overall Bagel” award at Brooklyn Bagel Fest.