In Good Spirits With De Nada Tequila Founders

Which came first, the friendship or the business idea? First meeting in a business class at Tulane University, Adam Millman and Danny Neeson became fast friends.

With their passion for entrepreneurship, they saw an opportunity. In New Orleans–a city with endless bars–they couldn’t find a quality tequila brand that prioritized the values important to their generation.

De Nada Tequila founders Adam Millman and Danny Neeson talk to Liz about how their college friendship blossomed into a professional partnership, the challenges of breaking into the spirits industry, and their ambitions for where the company grows from here.