Into The Santa-Verse: How Elf On The Shelf Co-Founders “Fixed” Christmas

There’s a lot of trial and error when it comes to starting a business. For two novice entrepreneurs, they made sure their product was perfect so it wouldn’t end up on the island of misfit toys.

Elf On The Shelf co-founders Chanda Bell and Christa Pitts join Liz to discuss the family tradition that sparked the beloved international Christmas practice.