Palworld 1.0 Launch & Ubisoft’s Viral Marketing Stunt | FOX on Games – Video Game News & Industry Analysis

After two and a half years in Early Access, the creature-collecting survival hit Palworld has officially launched its 1.0 version on PlayStation, PC, and Xbox. Developer Pocket Pair has implemented significant overhauls to base-building and introduced entirely new biomes, including the World Tree region. We discuss why the studio is recommending that players start fresh to fully experience the new progression curve. In other news, Ubisoft has launched a viral marketing campaign for the newly released Assassin’s Creed Black Flag Resynced, taking over the social media accounts of brands like McDonald’s, Control developer Remedy, and Dead by Daylight creator Behaviour Interactive. We break down what this “boarded” social media stunt might hint at for the future of cross-brand gaming events.

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