The Video Game Industry vs. the “NO FAKES Act” | FOX on Games – Video Game News & Industry Analysis for Jul 11, 2026

A bipartisan crackdown on AI deepfakes is gaining momentum in Washington, but the video game industry is pushing back. While the “NO FAKES Act” aims to protect Americans’ voices and images from unauthorized digital replication, the Entertainment Software Association (ESA) argues the bill contains a massive blind spot. Developers warn that without explicit exemptions, the legislation could invite crippling lawsuits over standard gaming practices, such as background NPC generation and player-led character creation. We explore the tension between protecting personal rights and maintaining the creative freedom necessary for modern interactive entertainment.

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