Nike CEO Elliot Hill: Chasing a Turnaround Win

Liz Claman is in Beaverton, Oregon, at the Nike campus for “Just Do It Day” to meet with CEO Elliot Hill. With investor pressure mounting and the World Cup days away, Elliot describes his strategy to reverse the retail giant’s trajectory.

Elliot discusses moving past hyper-promotional online sales, reviving growth in the critical China market, and the highly anticipated upcoming signature sneaker lines.