Cheddar Than the Rest: How Goodles Out-Noodled Kraft

Goodles CEO Jen Zeszut reveals how her disruptive mac and cheese brand revolutionized a stagnant category by engineering a nutrient dense, aesthetically bold, and superior-tasting alternative.

From cashing in her 401k to selling three boxes every second, this is the masterclass in “sneaky nutrition” and building a brand that’s unafraid to be unique.