Arm Candy that Bites Back: Bala’s Fashionable Fitness Gear Movement

Bala Founders, Natalie Holloway and Max Kislevitz, share the story of how they turned a napkin sketch into a cultural phenomenon. From shipping 75,000 units by hand out of a Brooklyn walk-up to securing a massive deal on Shark Tank just days before the world shut down, Natalie and Max share the hard truths about building a brand from scratch.