Inside the Rise of Arizona Iced Tea: Don Vultaggio’s Billion-Dollar Blueprint

Co-founder and chairman of the Arizona Beverage Company, Don Vultaggio, reveals how he built a billion-dollar brand from scratch, without investors, a college degree, or ever raising the iconic 99-cent price.

Don shares the unlikely moment that inspired him to launch Arizona Iced Tea and how he beat beverage giants by staying hands-on and treating employees like family. From tariffs to tough competition, Don breaks down what it really takes to grow a powerhouse brand in America.