Play Audio Clip Listen to audio clip.

During the NFL's first regular season Sunday slate of games, former pro quarterback Colin Kaepernick on Twitter supported two Miami Dolphins players who took a knee during the playing of the national anthem. Kaepernick, who hasn't played in the NFL since 2016 since protesting racial injustice and police brutality by kneeling during the national anthem prior to games, sparking criticism. He's also involved in a new controversy after being picked as one the faces of Nike's campaign to celebrate the 30th anniversary of their slogan "Just do it."

Drawing on the new Nike ad campaign, Todd Starnes began his radio program by saying that it's clear that conservatives are the demographic the NFL is trying to appeal to.

"The National Football League is doing all of this to target a specific demographic. This is the demographic they want buying those shoes, buying those jerseys, buying those tickets, watching their games. And conservative patriots, that demographic, it ain't you," Starnes said.