FOX News & Commentary
Posted in Video Dispatch
Dec 6, 2011
Why did the military try to ban Bibles at Walter Reed Medical Center?
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Oh man, we really need new leadership in the White House!
I'm certain Obama ordered this. (tongue firmly in cheek) Get real.
….Obana must go….
Did Obama order this probably not however he appoints the leadership who did. So if I appoint someone to a position who is responsible? Let’s do one better, once this has been brought to the attention of the administration why is this person not publicly FIRED. My opinion is because ultimately this is what this administration wants. Is there another reason why you would appoint an Anti-Christian to this position?
Presidents don't sign off on local hospital policy. Does anyone know if there is a Bible in the Whitehouse?
Military reverses new ban on private Bibles at Walter Reed Hospital. My question is how did they get banned in the first place?
, I found Scott less good with the underpinning thoery; he has a tendency to make a few too many assumptions and is a bit too loose with the generalisations. This isn’t necessarily a bad thing in itself, as it can make the writing `pacy’ and accessible. However, I would certainly take issue with the way he defines marketing. It’s a pretty one-eyed view, and to make matters worse its advertising he focuses on in the list he draws up detailing its shortcomings. At the best of times resorting to `man of straw’ arguments is dubious rhetoric, and initially this made me doubt the book’s `authenticity’ or thought leadership, as Scott would perhaps call it. I would also argue that `interruption advertising’ still has its place both of itself and when integrated into Web-based strategies. The creative variations of Cadbury’s `Gorilla’ advertisement on YouTube offer an intriguing insight to what can be achieved. The issue I have with Scott’s book is, that to begin, he is so concerned to argue the old marketing and PR rules are dead, that he dilutes the message about how the old and the new might be better integrated to deliver more effective communications, at whatever level of access. But by the end of the book, his more measured, thoughtful and practical approach had turned me around. For me, Scott sums up his book in the following statement. The new publishing model on the Web is about. . . delivering content when and where it is needed and, in the process, branding you or your organization as a leader. When you understand your audience, those people who will become your buyers, you can craft an editorial and content strategy just for them. . . . In order to implement a successful strategy, think like a publisher. Two final comments: understanding your audience is classic, `old marketing’. Secondly, thinking like a publisher is not exactly easy, but it’s what conventional PR attempts to achieve when crafting messages for its audiences. So, let’s be careful not throw out the baby with the bath water. Help other customers find the most helpful reviewsa0Was this review helpful to you?a0 | a0
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