Internet fads come and go, but health experts are stepping up their warnings about one of the latest craze's to go viral.
FOX News Radio's Chris Hoenig has details:
(YouTube Video) "If y'all watching this, tell my mom I love her."
It's called the "Cinnamon Challenge," and it's taken off on YouTube. But health experts warn the stunt can lead to inflammation, choking, even suffocation.
Supposedly daring people, swallowing a spoonful of cinnamon, many with the same reaction...a race to a toilet or garbage can, or to a sink for some water. Even Illinois Governor Pat Quinn got in on the trend, downing some of the spice for a segment videotaped and posted on YouTube by a local radio station.
(Quinn/Host) "The will of the people be the law of the land. ((This guy's unbelievable!))"
The warnings come after a Michigan teenager was hospitalized following a failed attempt.
Chris Hoenig, FOX News Radio.